Gianluigi Guido : rechercher sur Z-Library

Le plus grand référentiel d'articles scientifiques au monde. 70,000,000+ d'articles gratuitement.

Don't use scam websites

Livres
Articles (174)
Les plus populaires
Liste
- Liste
- Tableau

1

Strategic Analysis through the General Electric/McKinsey Matrix: An Application to the Italian Fashion Industry

Amatulli, Cesare, Caputo, Tiziana, Guido, Gianluigi

Journal:

International Journal of Business and Management

Année:

2011

Langue:

english

Fichier:

PDF, 286 KB

english, 2011

2

Does Popularity in Social Networks Influence Purchasing and Lifestyle Decisions? The Meaning Of Online Friendship

Amatulli, Cesare, Guido, Gianluigi, Melissa Barbarito, Claudia

Journal:

Journal of Media Business Studies

Année:

2014

Langue:

english

Fichier:

PDF, 386 KB

english, 2014

3

A methodological framework to assess social media strategies of event and destination management organizations

Pino, Giovanni, Peluso, Alessandro M., Del Vecchio, Pasquale, Ndou, Valentina, Passiante, Giuseppina, Guido, Gianluigi

Journal:

Journal of Hospitality Marketing & Management

Année:

2018

Langue:

english

Fichier:

PDF, 1.99 MB

english, 2018

4

Nanomarketing: A New Frontier for Neuromarketing

Mileti, Antonio, Guido, Gianluigi, Prete, M. Irene

Journal:

Psychology and Marketing

Année:

2016

Langue:

english

Fichier:

PDF, 204 KB

english, 2016

5

The Importance of Dream in Advertising: Luxury Versus Mass Market

Amatulli, Cesare, De Angelis, Matteo, Pichierri, Marco, Guido, Gianluigi

Journal:

International Journal of Marketing Studies

Année:

2018

Langue:

english

Fichier:

PDF, 832 KB

english, 2018

6

“Mix-and-Match” Fashion Trend and Luxury Brand Recognition: An Empirical Test Using Eye-tracking

Amatulli, Cesare, Guido, Gianluigi, Mileti, Antonio, Tomacelli, Carla, Prete, M. Irene, Longo, Anna E.

Journal:

Fashion Theory The Journal of Dress Body & Culture

Année:

2015

Langue:

english

Fichier:

PDF, 603 KB

english, 2015

7

Effects of Blue Lighting in Ambient and Mobile Settings on the Intention to Buy Hedonic and Utilitarian Products

Guido, Gianluigi, Piper, Luigi, Prete, M. Irene, Mileti, Antonio, Trisolini, Carla M.

Journal:

Psychology and Marketing

Année:

2017

Langue:

english

Fichier:

PDF, 334 KB

english, 2017

8

The Effect of Negative Message Framing on Green Consumption: An Investigation of the Role of Shame

Amatulli, Cesare, De Angelis, Matteo, Peluso, Alessandro M., Soscia, Isabella, Guido, Gianluigi

Journal:

Journal of Business Ethics

Année:

2017

Langue:

english

Fichier:

PDF, 790 KB

english, 2017

9

Brand anthropomorphism: Conceptualization, measurement, and impact on brand personality and loyalty

Guido, Gianluigi, Peluso, Alessandro M

Journal:

Journal of Brand Management

Année:

2015

Langue:

english

Fichier:

PDF, 273 KB

english, 2015

10

Perceived images and vocations of local territorial systems: implications for place branding strategies

Pino, Giovanni, Guido, Gianluigi, Peluso, Alessandro M.

Journal:

Journal of Product & Brand Management

Année:

2015

Langue:

english

Fichier:

PDF, 282 KB

english, 2015

11

Effects of Face Images and Face Pareidolia on Consumers' Responses to Print Advertising

Guido, Gianluigi, Pichierri, Marco, Pino, Giovanni, Nataraajan, Rajan

Journal:

Journal of Advertising Research

Année:

2018

Langue:

english

Fichier:

PDF, 1.25 MB

english, 2018

12

Framing green marketing messages for museums and art galleries: an empirical research in Italy

Pino, Giovanni, Peluso, Alessandro M., Pichierri, Marco, Collu, Cristiana, Guido, Gianluigi

Journal:

Current Issues in Tourism

Année:

2020

Fichier:

PDF, 801 KB

2020

13

Implementing a Pan European marketing strategy

Gianluigi Guido

Journal:

Long Range Planning

Année:

1991

Langue:

english

Fichier:

PDF, 1.27 MB

english, 1991

14

Brand prominence and social status in luxury consumption: A comparison of emerging and mature markets

Pino, Giovanni, Amatulli, Cesare, Peluso, Alessandro M., Nataraajan, Rajan, Guido, Gianluigi

Journal:

Journal of Retailing and Consumer Services

Année:

2017

Langue:

english

Fichier:

PDF, 303 KB

english, 2017

15

When Feeling Younger Depends on Others: The Effects of Social Cues on Older Consumers

Amatulli, Cesare, Peluso, Alessandro M, Guido, Gianluigi, Yoon, Carolyn, Morales, Andrea

Journal:

Journal of Consumer Research

Année:

2018

Langue:

english

Fichier:

PDF, 799 KB

english, 2018

16

The Segmentation of Elderly Consumers: A Literature Review

Guido, Gianluigi, Pichierri, Marco, Pino, Giovanni, Conoci, Roberta

Journal:

Journal of Customer Behaviour

Année:

2018

Langue:

english

Fichier:

PDF, 210 KB

english, 2018

17

Beardedness in advertising: Effects on endorsers' credibility and purchase intention

Guido, Gianluigi, Peluso, Alessandro M., Moffa, Valentina

Journal:

Journal of Marketing Communications

Année:

2011

Langue:

english

Fichier:

PDF, 190 KB

english, 2011

18

Acceptance of Product Placement in Italy: Effects of Personality and Product/Consumer Interactions

Guido, Gianluigi, Peluso, Alessandro M., Tedeschi, Piermario, Nicole, Chiara, Lauretti, Cristina, Caciula, Adele

Journal:

International Journal of Marketing Studies

Année:

2010

Langue:

english

Fichier:

PDF, 130 KB

english, 2010

19

An investigation of unsustainable luxury: How guilt drives negative word-of-mouth

Amatulli, Cesare, De Angelis, Matteo, Pino, Giovanni, Guido, Gianluigi

Journal:

International Journal of Research in Marketing

Année:

2020

Fichier:

PDF, 686 KB

2020

20

Brand personality: How to make the metaphor fit?

Gian Vittorio Caprara, Claudio Barbaranelli, Gianluigi Guido

Journal:

Journal of Economic Psychology

Année:

2001

Langue:

english

Fichier:

PDF, 103 KB

english, 2001

21

Determinants of Regular and Occasional Consumers' Intentions to Buy Organic Food

GIOVANNI PINO, ALESSANDRO M. PELUSO, GIANLUIGI GUIDO

Journal:

Journal of Consumer Affairs

Année:

2012

Langue:

english

Fichier:

PDF, 506 KB

english, 2012

22

The role of SME entrepreneurs’ innovativeness and personality in the adoption of innovations

Alberto Marcati, Gianluigi Guido, Alessandro M. Peluso

Journal:

Research Policy

Année:

2008

Langue:

english

Fichier:

PDF, 290 KB

english, 2008

23

Targeting direct marketing campaigns by neural networks

Guido, Gianluigi, Prete, M. Irene, Miraglia, Stefano, De Mare, Irma

Journal:

Journal of Marketing Management

Année:

2011

Langue:

english

Fichier:

PDF, 181 KB

english, 2011

24

Externalised vs. internalised consumption of luxury goods: propositions and implications for luxury retail marketing

Amatulli, Cesare, Guido, Gianluigi

Journal:

The International Review of Retail Distribution and Consumer Research

Année:

2012

Langue:

english

Fichier:

PDF, 180 KB

english, 2012

25

Luxury purchasing among older consumers: exploring inferences about cognitive Age, status, and style motivations

Amatulli, Cesare, Guido, Gianluigi, Nataraajan, Rajan

Journal:

Journal of Business Research

Année:

2015

Langue:

english

Fichier:

PDF, 379 KB

english, 2015

26

Effects of geographical university names on users’ perceptions

Peluso, Alessandro M, Guido, Gianluigi

Journal:

Journal of Brand Management

Année:

2012

Langue:

english

Fichier:

PDF, 229 KB

english, 2012

27

ABSTRACTNESS AND EMOTIONALITY VALUES FOR 398 ENGLISH WORDS 1

GUIDO, GIANLUIGI, PROVENZANO, MARIA ROSARIA

Journal:

Perceptual and Motor Skills

Année:

2004

Langue:

english

Fichier:

PDF, 199 KB

english, 2004

28

Consumers' perception of odd‐ending prices with the introduction of the Euro

Guido, Gianluigi, Peluso, Alessandro

Journal:

Journal of Product & Brand Management

Année:

2004

Langue:

english

Fichier:

PDF, 264 KB

english, 2004

29

The role of credibility and perceived image of supermarket stores as valuable providers of over-the-counter drugs

Guido, Gianluigi, Pino, Giovanni, Frangipane, Daniela

Journal:

Journal of Marketing Management

Année:

2011

Langue:

english

Fichier:

PDF, 246 KB

english, 2011

30

What U.S. Marketers Should Consider in Planning a Pan‐European Approach

Guido, Gianluigi

Journal:

Journal of Consumer Marketing

Année:

1992

Langue:

english

Fichier:

PDF, 247 KB

english, 1992

31

Animated logos in mobile marketing communications: The roles of logo movement directions and trajectories

Guido, Gianluigi, Pichierri, Marco, Nataraajan, Rajan, Pino, Giovanni

Journal:

Journal of Business Research

Année:

2016

Langue:

english

Fichier:

PDF, 811 KB

english, 2016

32

Sustainable Luxury Brands ||

Amatulli, Cesare, De Angelis, Matteo, Costabile, Michele, Guido, Gianluigi

Année:

2017

Langue:

english

Fichier:

PDF, 2.13 MB

english, 2017

33

Product touch in the real and digital world: How do consumers react?

Pino, Giovanni, Amatulli, Cesare, Nataraajan, Rajan, De Angelis, Matteo, Peluso, Alessandro M., Guido, Gianluigi

Journal:

Journal of Business Research

Année:

2019

Langue:

english

Fichier:

PDF, 605 KB

english, 2019

34

Internet of Things and Big Data as enablers for business digitalization strategies

Sestino, Andrea, Prete, Maria Irene, Piper, Luigi, Guido, Gianluigi

Journal:

Année:

2020

Fichier:

PDF, 1.59 MB

2020

35

Percutaneous nephrolithotomy: tubeless or not tubeless?

Guido Giusti, Alessandro Piccinelli, Orazio Maugeri, Alessio Benetti, Gianluigi Taverna, Pierpaolo Graziotti

Journal:

Année:

2009

Langue:

english

Fichier:

PDF, 240 KB

english, 2009

36

Miniperc? No, Thank You!

Guido Giusti, Alessandro Piccinelli, Gianluigi Taverna, Alessio Benetti, Luisa Pasini, Matteo Corinti, Alessandro Teppa, Silvia Zandegiacomo de Zorzi, Pierpaolo Graziotti

Journal:

European Urology

Année:

2007

Langue:

english

Fichier:

PDF, 112 KB

english, 2007

37

Marketing Mix Strategies in the Europe of 1992

Guido, Gianluigi

Journal:

Journal of Euromarketing

Année:

1991

Langue:

english

Fichier:

PDF, 724 KB

english, 1991

38

EFFECTS OF UNIVERSITY NAMING ON PREFERENCES, CREDIBILITY, IMAGE AND ENROLMENT INTENTION OF ITALIAN STUDENTS

GUIDO, GIANLUIGI, PELUSO, ALESSANDRO M., GRECO, VALERIA

Journal:

International Journal of Management Cases

Année:

2009

Langue:

english

Fichier:

PDF, 3.45 MB

english, 2009

39

La personnalité de la marque : la métaphore est-elle appropriée ?

Gian Vittorio Caprara, Claudio Barbaranelli and Gianluigi Guido

Journal:

Recherche et Applications en Marketing

Année:

2002

Fichier:

PDF, 1.44 MB

2002

40

Sustainable Luxury Brands || Luxury, Sustainability, and “Made In”

Amatulli, Cesare, De Angelis, Matteo, Costabile, Michele, Guido, Gianluigi

Année:

2017

Langue:

english

Fichier:

PDF, 534 KB

english, 2017

41

Determinants of Southern Italian households’ intention to adopt energy efficiency measures in residential buildings

Prete, M. Irene, Piper, Luigi, Rizzo, Cristian, Pino, Giovanni, Capestro, Mauro, Mileti, Antonio, Pichierri, Marco, Amatulli, Cesare, Peluso, Alessandro M., Guido, Gianluigi

Journal:

Journal of Cleaner Production

Année:

2017

Langue:

english

Fichier:

PDF, 749 KB

english, 2017

42

“Service” in Luxury Retailing in the Twenty-First Century: An Exploratory Look at the Pleasure Boating Sector

Amatulli, Cesare, Nataraajan, Rajan, Capestro, Mauro, Carvignese, Marco, Guido, Gianluigi

Journal:

Psychology and Marketing

Année:

2017

Langue:

english

Fichier:

PDF, 198 KB

english, 2017

43

Quantity Distortion Effect in Consumers’ Perception of Different Volumes and Weights of Money

Guido, Gianluigi, Piper, Luigi, Prete, M. Irene, Mileti, Antonio, Fonda, Marco

Journal:

Perceptual and Motor Skills

Année:

2016

Langue:

english

Fichier:

PDF, 388 KB

english, 2016

44

The impact of disgust on consumers’ purchase intentions: An empirical assessment

Guido, Gianluigi, Pino, Giovanni, PELUSO, Alessandro Maria M., Norberg, Patricia

Journal:

Journal of Consumer Marketing

Année:

2017

Langue:

english

Fichier:

PDF, 468 KB

english, 2017

45

Consumer behaviour and the toilet: Research on expulsive and retentive personalities

Guido, Gianluigi, Belk, Russell W., Rizzo, Cristian, Pino, Giovanni

Journal:

Journal of Consumer Behaviour

Année:

2018

Langue:

english

Fichier:

PDF, 376 KB

english, 2018

46

The New World Health Organization Classification for Pancreatic Neuroendocrine Neoplasia

Inzani, Frediano, Petrone, Gianluigi, Rindi, Guido

Journal:

Endocrinology and Metabolism Clinics of North America

Année:

2018

Langue:

english

Fichier:

PDF, 2.82 MB

english, 2018

47

Shoreline Rotation Analysis of Embayed Beaches by Means of In Situ and Remote Surveys

Di Luccio, Diana, Benassai, Guido, Di Paola, Gianluigi, Mucerino, Luigi, Buono, Andrea, Rosskopf, Carmen, Nunziata, Ferdinando, Migliaccio, Maurizio, Urciuoli, Angelo, Montella, Raffaele

Journal:

Année:

2019

Langue:

english

Fichier:

PDF, 11.20 MB

english, 2019

48

On the open job-shop scheduling problem: a decentralized multi-agent approach for the manufacturing system performance optimization

Guizzi, Guido, Revetria, Roberto, Vanacore, Gianluigi, Vespoli, Silvestro

Journal:

Année:

2019

Langue:

english

Fichier:

PDF, 805 KB

english, 2019

49

PNPLA3 I148M gene variant and Chronic Kidney Disease in Type 2 Diabetic Patients With NAFLD: Clinical and Experimental Findings

Mantovani, Alessandro, Taliento, Alice, Zusi, Chiara, Baselli, Guido, Prati, Daniele, Granata, Simona, Zaza, Gianluigi, Colecchia, Antonio, Maffeis, Claudio, Byrne, Christopher D., Valenti, Luca, Targ

Journal:

Liver International

Année:

2020

Fichier:

PDF, 3.09 MB

2020

50

Italian doctors call for protecting healthcare workers and boosting community surveillance during covid-19 outbreak

Anelli, Filippo, Leoni, Giovanni, Monaco, Roberto, Nume, Cosimo, Rossi, Roberto Carlo, Marinoni, Guido, Spata, Gianluigi, De Giorgi, Donato, Peccarisi, Luigi, Miani, Alessandro, Burgio, Ernesto, Genti

Journal:

Année:

2020

Langue:

english

Fichier:

PDF, 843 KB

english, 2020